Má Monteiro is a happy, positive person. She does her job with a smile on the face, and I would even say she is the light of the party. She registers the weddings with her soul and heart, and then with the camera.
Our project was a rebrand, where we took the old, more neutral brand to a more fashion, expensive looking brand. The approach was to re-introduce her brand to the top, instead of being in the soup of the wedding photographing boom that occurred in Rio during the last few years. This takes her work to a new level of perception.
