Talita Rodrigues is a beauty artist based in Rio de Janeiro, Brazil. As a first time entrepreneur and perfectionist, we worked on her business’ Visual Identity and basic strategy to get her started.
The focus of this project was to create a first time impression and image that was feminine, modern and luxurious. These qualities reflect on the target audience we were aiming for, as well as her preferred makeup suppliers, which are of high quality.
The process of discovery was done over Skype, and the brand was defined easily on the early stages, without requiring many iterations on the design phase. Below are the timelapse video and design assets for this project.