Ton sur Ton Artes & Decorações and La Plume, two shops in the heart of the South Zone of Rio de Janeiro, have dedicated over 38 years to serving the carioca’s with the dedication and passion. This behavior is commonly seen in family businesses and they are looking into perpetuating that passion by bringing the brand to a new level. Since they are owned by the same family, they’ve decided to fuse both shops in order to create a more intimate, unified brand targeted to lovers of a high quality and modern life. The ultimate goal is to allow the complex and unique catalogue to be sold online, expand the brand awareness, as well as build a lifestyle brand nationally.